As senior art director for, I was responsible for a major redesign of Wedgwood's online store, and digital marketing campaigns.
Highlights & Accomplishments
• Creative strategy, concept and art direction for Wedgwood's US online store.
• Cleaner, more modern look & feel designed to appeal to new generations of luxury buyers
• Minimalist "window pane" design reduces unnecessary visual noise, allowing Wedgwood’s iconic photography to speak for the brand
• User-friendly UI tailored for maximum conversion
• Responsible for multiple global redesigns and brand updates
• Ongoing design support for seasonal online marketing campaigns, sales events and new product launches

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