As art director for Godiva.com, I art directed 30+ complex, studio product & editorial photoshoots.

Key Responsibilities
• Creative strategy / brief, concept development and brainstorming with client, photographer and other creative stakeholders
• Pre-shoot planning, set design, prop selection and coordination with photog, studio staff, stylists and set fabricators
• Shot list coordination and sequencing (i.e. Logical, efficient grouping of related product shots to ensure visual consistency, minimize setup times and avoid unnecessary re-work)
• On-set product styling, food styling and QA
• Shot planning, composition and framing for specialized layout needs (e.g. custom layouts to accommodate typography, text layouts, etc)
• On-Set Collaboration with Photographer re: lighting, focus effects, depth-of-field, exposure bracketing, etc
• Real-time coordination with Client, re: previews, feedback & approvals
• Coordination with photo retouchers and post-production staff to ensure delivery of accurate, flawless final product
• Product image batch processing and asset production
• Primary focus on studio-based, "table-top" setups for food photography)


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