As senior art director for Godiva Chocolatier, I oversaw visual design of Godiva's online store, and all Godiva digital marketing campaigns and cross-channel promotions.

Highlights & Accomplishments
• Digital strategy and art direction for a wide range of high-profile creative projects
• Responsible for all aspects of visual design – from initial conceptual design, to design of global page templates, checkout system, UI kit, through hand-off to development team 
• Oversaw multiple annual UI redesigns and rebranding initiatives
• Ongoing collaboration with Godiva's digital team and UX designers to continuously improve usability, and key shopping workflows to maximize conversion
• Art direction of 60+ online marketing campaigns for seasonal promotions, sales events and new product launches
• On-set art direction of 30+ product and editorial photoshoots
• Product image production, batch processing and automation


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