Early in my career as an art director, I had the honor of collaborating with, and being mentored by legendary designers Lella and Massimo Vignelli on a minimalist redesign of a mutual client’s online store, Carolee.com. 

As Agency of Record for Carolee, the Vignellis oversaw creative strategy and approvals for all major Carolee design and branding projects – including ensuring my designs met their exacting standards.

Our project began with a creative brainstorming meeting with Massimo at Vignelli Associates' offices, followed by a memorable series of in-person design sessions with Lella. They were both generous with their time, providing ongoing creative input throughout the entire lifecycle of our project. Lella was a delight to work with – with her sketching out potential grid layouts, suggesting fonts and colors, etc – as I "drove" in Photoshop, translating her creative vision into polished, user-friendly, buildable designs. 

Ultimately, the concept we settled on was light, airy and elegant – and still one of my favorites. It was truly an inspiring, formative design experience I’ll never forget – so I’m including it here for posterity...  :)

To learn more about the Vignellis' remarkable career and lasting impact on 20th century design, check out the documentaries Helvetica and Design Is One.


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