Welcome to Module. An interactive design & marketing agency.
We create compelling digital experiences that bring your brand to life.

Carolee Designs

  • Project: Carolee.com Online Store
  • Project: Fashion, E-Commerce
  • Services: Art Direction, Web Design
  • One of my older projects, but included here for posterity:

    Back in 2002, Noel had the honor of collaborating with legendary designers Lella and Massimo Vignelli on a minimalist redesign of a mutual client's online store - Carolee.com.

    As Carolee's longtime brand stewards, the Vignellis were generous with their time, and provided extensive creative input to ensure that Noel's designs met their exacting standards. Our process included a memorable series of design sessions with Lella at Fry's offices – brainstorming colors, exploring potential grid layouts, and translating Lella's ideas into Photoshop.

    In the end, the design we settled on was clean, elegant and minimalist - and still one of Noel's favorites.

    Truly an inspiring, formative experience I'll never forget.