- Project: Carolee.com Online Store
- Project: Fashion, E-Commerce
- Services: Art Direction, Web Design
- One of my older projects, but included here for posterity:
Back in 2002, Noel had the honor of collaborating with legendary designers Lella and Massimo Vignelli on a minimalist redesign of a mutual client's online store - Carolee.com.
As Carolee's longtime brand stewards, the Vignellis were generous with their time, and provided extensive creative input to ensure that Noel's designs met their exacting standards. Our process included a memorable series of design sessions with Lella at Fry's offices – brainstorming colors, exploring potential grid layouts, and translating Lella's ideas into Photoshop.
In the end, the design we settled on was clean, elegant and minimalist - and still one of Noel's favorites.
Truly an inspiring, formative experience I'll never forget.